Privacy Policy

1. Introduction

Welcome to Equipment Direct Plus ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website equipmentdirectplus.com and use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

2.1 Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you:

• Register for our newsletter
• Submit a vendor application
• Express interest in obtaining information about us or our products
• Participate in activities on the website
• Contact us

The personal information we collect may include:

• Name and contact data (email address, phone number)
• Company information (company name, business type)
• Communications you send to us

2.2 Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the website. This information may include:

• Log and usage data (IP address, browser type, operating system)
• Device data (device type, unique device identifiers)
• Location data (approximate geographic location)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use personal information collected via our website for a variety of business purposes:

• To send you marketing and promotional communications
• To send administrative information to you
• To fulfill and manage your requests
• To respond to legal requests and prevent harm
• To manage vendor relationships
• To deliver targeted advertising
• To protect our services
• To enforce our terms, conditions, and policies
• To respond to your inquiries and solve problems
• For other business purposes (data analysis, identifying usage trends)

4. Will Your Information Be Shared With Anyone?

We may process or share your data based on the following legal basis:

• Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
• Performance of a Contract: Where we have entered into a contract with you, we may process your information to fulfill the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law.

We may share information with:

• Service providers and vendors who assist us in our operations
• Business partners to offer you certain products or services
• Third-party advertisers
• Legal authorities when required by law

5. Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.

We use Cloudflare Turnstile for security verification, which may collect certain technical information about your device and browser.

6. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

7. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please note that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

8. Do We Collect Information From Minors?

We do not knowingly solicit data from or market to children under 18 years of age. By using the website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the website.

9. What Are Your Privacy Rights?

Depending on your location, you may have the following rights regarding your personal information:

• The right to access – You have the right to request copies of your personal data
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions

If you would like to exercise any of these rights, please contact us at privacy@equipmentdirectplus.com.

9.1 Account Information

You may at any time review or change the information in your account or terminate your account by contacting us.

9.2 Opting Out of Email Marketing

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us. You will then be removed from the marketing email list; however, we may still communicate with you regarding administrative purposes.

10. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized.

11. California Privacy Rights

California Civil Code Section 1798.83 permits our users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us.

12. Do We Make Updates to This Policy?

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.

13. How Can You Contact Us About This Policy?

If you have questions or comments about this policy, you may email us at:

Email: privacy@equipmentdirectplus.com
General Inquiries: info@equipmentdirectplus.com

14. How Can You Review, Update, or Delete Data We Collect?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please contact us at privacy@equipmentdirectplus.com.